Sprinklr SocialFormerly Sprinklr Social Engagement & Sales
Overview
What is Sprinklr Social?
Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. Content…
TrustRadius Insights
A social media moderation machine!
Sprinklr is easy to use and allows for easy customization based on customer needs
Great Service Experience with Sprinklr
- Sprinklr Modern Sales & Engagement is used for supporting Uber customers with their concerns raised on social media platforms (Twitter, …
Sprinklr Review
Sprinkling attention the right way
Good platform - dynamic results
Highly effective program for a wide variety of users and agents
Extremely Reliable Data and an Efficient Tool for your business
Improve Online Presence with Sprinklr
Sprinklr is WORTH it!
Modern Engagement Review
Useful Platform for Managing Multiple Accounts
Amazing tool for social teams
Sprinklr Modern Engagement for Healthcare Orgs
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Twitter (52)9.191%
- Instagram (51)8.787%
- Facebook (52)8.383%
- Real-time tracking (52)8.181%
Reviewer Pros & Cons
Pricing
Sprinklr Social Self-Serve Plan
$299
Sprinklr Social Enterprise Plan
Contact Us
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $299 per month per seat
Features
Listening/monitoring
Using complex keyword searches to surface insights from social media conversations.
- 8.6Boolean keyword searches(44) Ratings
Users can build complex keyword searches to surface and analyze the right set of social media conversations.
- 8.2Filtering out noise/spam(47) Ratings
Users can filter out irrelevant search results through excluded keyword terms and other measures.
- 6.1Sentiment analysis(48) Ratings
The tool offers natural language processing to automatically assign positive, negative or neutral sentiment to each post. Users often have the ability to manually change the sentiment.
- 7.8Broad channel coverage(47) Ratings
The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.
Publishing
Scheduling posts to various social media channels and profiles from one interface.
- 8.1Content planning and scheduling(48) Ratings
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
- 7.9Audience targeting(43) Ratings
Users can target posts to audience members based on geolocation and other demographics.
- 8Content optimization(41) Ratings
The tool can suggest content, as well as the best days and times for content publication and customer engagement.
- 8.1Workflow management(45) Ratings
Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.
Engagement
Engaging with customers and responding to comments and inquiries via social media channels.
- 6.3Automated routing and prioritization(43) Ratings
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
- 8Customer interaction histories(49) Ratings
Users can view the entire customer conversation history when responding to a mention.
- 8.6Bulk actions(46) Ratings
Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.
Marketing
Using the software to increase customer engagement and grow customer base via social media channels.
- 6.3Lead generation(30) Ratings
Users can discover and engage with new prospects, based on certain parameters.
- 5.5Content marketing(36) Ratings
Users can discover content from social media conversations and leverage it in marketing materials.
- 7.3Paid media management(31) Ratings
Users can manage and optimize paid social media posts across different channels.
- 8.1Campaigns and promotions(37) Ratings
Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.
Channel coverage/integration
Effective integration with social media networks, including the ability to monitor, publish and respond.
- 9.1Twitter(52) Ratings
The software allows users to monitor, publish and respond via Twitter.
- 8.3Facebook(52) Ratings
The software allows users to monitor, publish and respond via Facebook.
- 8.3LinkedIn(39) Ratings
The software allows users to monitor, publish and respond via LinkedIn, including Groups.
- 8.1Google+(26) Ratings
The software allows users to monitor, publish and respond via Google+.
- 8.7Instagram(51) Ratings
The software allows users to monitor, publish and respond via Instagram.
- 8.2Pinterest(27) Ratings
The software allows users to monitor, publish and respond via Pinterest.
- 9.1YouTube(37) Ratings
The software allows users to monitor, publish and respond via YouTube.
Reporting/analytics
- 7.3Campaign success analytics(49) Ratings
Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.
- 8.1Real-time tracking(52) Ratings
The tool tracks mentions and comments in real-time.
- 7.2Competitor analysis(35) Ratings
Users can compare themselves to competitors based on brand mentions, customer engagement and sentiment.
Account management
Users can manage access to multiple social media accounts.
- 8.6Role-based user permissions & privileges(50) Ratings
Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 6.1Mobile access(44) Ratings
Users can effectively use the software through a mobile or tablet device.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Sprinklr Social?
Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce.
Content planning and scheduling using an editorial calendar, with a digital asset manager and the ability to publish across channels at AI-recommended times with an omni-channel publisher
Engaging, platform-specific content can be generated instantly with Sprinklr AI+
Audience engagement across 35+ social and messaging channels using a unified inbox
AI-powered classification to analyze sentiment and intent of the inbound messages and engage with AI Smart Response, Smart Compose, and auto-responses
Performance analysis across owned, earned and paid media, integrating data from multiple sources into a unified report and get on-demand or routine access
More granular business insights with custom metrics and out-of-the-box dashboards
AI-powered, critical insights across brand health, campaign performance, and competitor benchmarking
To amplify reach employees can share branded content, leveraging user-generated content and engaging influencers
Enterprise-grade granular & customizable compliance and approval workflows for unique business needs
Sprinklr provides social media management for brands. Sprinklr Social’s self-serve plan is a comprehensive social media management solution, with a simplifed interface, built-in listening, OpenAI’s ChatGPT integration and features for better planning, publishing, engagement, and analytics.
Larger, distributed teams with needs across insights, marketing and customer service can leverage Sprinklr Social’s Enterprise offering for advanced customization, wider channel coverage, global governance and in-depth analytics with custom metrics.
Sprinklr Social also comes pre-packaged with Sprinklr AI, for specific nuanced tasks such as sentiment & intent analysis, obtaining insights from large unstructured data and recommending relevant actions for managing customer experience.
Sprinklr Social Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Content optimization
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Paid media management
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Google+
- Supported: Instagram
- Supported: Pinterest
- Supported: YouTube
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: Engagement Dashboards
- Supported: Display
- Supported: Advocacy
- Supported: Influencer
- Supported: Gallery
- Supported: UGC
- Supported: Ratings & Reviews
- Supported: AI Engageable / Non-Engageable
- Supported: Message Intent
- Supported: Smart Responses
- Supported: Conversational Bots
- Supported: Canned Responses
- Supported: Quick Publisher
- Supported: Link Shortener
- Supported: Asset Manager
- Supported: Editorial Calendar
- Supported: Distributed
- Supported: Approval Workflows
- Supported: Response Compliance
- Supported: Stop Publishing Rules
- Supported: 35+ social and messaging channels supported
- Supported: Distributed
- Supported: Rule Engine
- Supported: Display screen programming
- Supported: Website Social Gallery
- Supported: Ratings and Reviews
- Supported: Reporting - Value Realization
Sprinklr Social Video
Sprinklr Social Integrations
- Google Analytics
- Bitly
- Adobe Marketo Engage
- Microsoft Dynamics 365
- Adobe Analytics
- Acoustic Exchange, defunct
- Adjust by AppLovin
- Adobe Experience Manager
- AppsFlyer
- Aprimo
- Bazaarvoice
- Blink
- Discourse
- Domo
- Freshsales
- Getty Images Enterprise Solutions
- Looker Studio
- Haptik
- Kochava
- Mailchimp
- Medallia
- MediaValet
- Optimizely Content Marketing Platform
- SAP Service Cloud
- Shutterstock
- Slack
- Stripe Payments
- Treasure Data
- Trustpilot
- WordPress
- Netomi
- Giphy
- Mediaocean
- Salesforce Service Cloud
- Firebase
- Azure Bot Service (Microsoft Bot Framework)
- ServiceNow IT Service Management
- Tableau Desktop
- Zendesk Suite
- FormAssembly
- Google Marketing Platform
- Proofpoint Intelligent Compliance
- Lyearn
Sprinklr Social Competitors
Sprinklr Social Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android, Windows Phone, Mobile Web |
Supported Languages | 65 supported languages, including English, French, Italian, German, Russan, Spanish, Simple Chinese, Japanese, and Portugese |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(163)Attribute Ratings
- 7Likelihood to Renew29 ratings
- 9.1Availability5 ratings
- 8.2Performance4 ratings
- 10Usability7 ratings
- 9.9Support Rating34 ratings
- 8.4Online Training3 ratings
- 7In-Person Training2 ratings
- 9Implementation Rating5 ratings
- 8.2Product Scalability1 rating
- 10Listening & Monitoring2 ratings
- 8.5Publishing & Engagement2 ratings
- 9.6Social Data Collection2 ratings
- 9.6Social Analytics & Insight2 ratings
- 9.8Social Publishing3 ratings
- 9.6Social Engagement2 ratings
Reviews
(1-25 of 47)Sprinklr Modern Sales & Engagement is the way to go!
- Moderation.
- Listening.
- Engagement.
- Pulling speed.
- Tag functionality.
A social media moderation machine!
- Simple, easy to use macro and action systems
- Quick, simple-to-use, comprehensive search feature
- Ability to filter pulled content
- Being able to bulk-select content to action
- There are times where applying an action won't automatically refresh a stream, making it seem as though the action didn't go through (but it did)
- Content submission
- Content review
- Ability to review the content from others
- I think ability to find the top influencers of the topic and their possibility of engagement is very useful.
- Additional ability to synthesize text from content would have been good.
Great Service Experience with Sprinklr
- Sprinklr Modern Sales & Engagement is used for supporting Uber customers with their concerns raised on social media platforms (Twitter, Facebook, Instagram).
- It is used by the social media support teams across Uber.
- We use it to resolve social media concerns within the underlined SLAs.
- We support riders, eaters, delivery partners, drivers who come up on social media for their issues.
- We provide instant and dedicated support for influencers and emergency issues that come up on the tool.
- We deal with viral cases amd monitor them on Sprinklr on a regular basis.
- Instant delivery of tweets, FB posts to the tool. Very fast
- Admin management of users and insight generation through case data
- Case level and profile level interactions are separated making the lives of the social media specialists in assisting the customers
- Need to improve user interface
- Minor glitches on the tool which result in hindering employee's productivity
- Sprinklr doesn't support sending DMs to social profiles where users are not following company social handles
1. Sometimes when we submit responses/replies, it takes longer to for them to be sent to the customers.
2. The agent interface would load for longer than required sometimes.
Sprinklr Review
- Calendar for the social media posts
- Easy creation of reports for social media engagement
- Community Management
- It would be very useful if there were already made templates for reports that the user can copy and paste and use for their company.
- Better visualization of the calendar of posts and filtering of those posts
Sprinkling attention the right way
- tracking brand activities across all platforms
- easy content sharing
- social listening
- Metrics and dashboard tracking
- I wish it was easier to learn how to use the platform quickly.
- User Interface
- Tagging abilities
Good platform - dynamic results
- SM analytics
- It measures a particular campaign's performance - hugely needed today.
- Benchmarks my performance with competitor's performances...YEAH.
- Has the ability to monitor the team's activities against performance.
- Social media adaptation... platforms are adding and subtracting services... it needs to keep up with these changes.
- It is important that financial factors be allowed to be a part of the reputation mixture... this could [play a] positively or negatively affect.
- Broaden the scope of media monitoring... there are so many additional channels that could be added.
Highly effective program for a wide variety of users and agents
- Prioritize channels
- Keyword listening and search
- Highly visible and user friendly statistical analysis
- Ability to spilt into multiple dashboard based on priority
- More accessibility
- Options for text to speech for those with disabilities
- Options for large text for those with low vision, or more compatibility with read-aloud programs for low vision individuals
Extremely Reliable Data and an Efficient Tool for your business
- Automation of social media
- Analytics for brand perception
- Lists and dashboards
- User interface could be improved in speed
- Takes time for you to get a hang of it
- Can increase the onboarding support
Improve Online Presence with Sprinklr
- Easy to understand data and dashboards
- Reliable customer service
- Synchronizes well with main social media platforms
- Insights from dashboards could be more actionable rather than informational
- External link dashboards do not allow users to adjust timeframes of the data
- Many issues with Facebook ad accounts being deactivated from Sprinklr and consistently have to be added back in
Amazing tool for social teams
- Community Management
- Data
- Publishing
- Tracking
- Listening
- User Interface
Sprinklr Modern Engagement for Healthcare Orgs
- Tagging and taxonomy (for reporting purposes)
- Dashboards and presentations (easy for monthly or quarterly round-ups)
- All-up editorial calendar view
- Some reporting metrics not available (Instagram Stories for example)
- Some scheduling not available (again Instagram Stories)
- Paid social advertising does not get pulled into reporting dashboards with organic metrics. We have to add those manually each time.
Super customizable, but difficult to learn
- Customizable -- If you can figure it out, Sprinklr can do anything.
- There are tags and unlimited ways to track your content.
- It speeds up community management considerably.
- The reps are utterly useless and have not been able to explain their own product.
- The language/naming of features in unreasonably complicated, and it doesn't use the terms we use in the industry. This makes it hard to find out how to do new processes.
- It's not user-friendly and difficult to set up from scratch.
Good but still chasing my social media unicorn platform
- Moderate ability. The ability to moderate copy before it goes live.
- Ability to create tags and implement tags to make reporting easier.
- Ability to view and customize reporting.
- Engaging. Very difficult to easily engage with users on the actual platform. The native platforms remain to be easier for the exceptions of Facebook.
- Still, a lot of limitations and not all native features make them into Sprinklr so you have to rely on the native platform.
Sprinklr for Twitter Brand Channels
- Collaboration within the organization and the channel partners is seamless (it's the single source of truth for social activities).
- It has streamlined compliance in regards to GDPR.
- The customer Service is strong and prompt.
- The user Interface can be confusing. We often need to hop on a call to better understand it.
- High customizability can sometimes cause discrepancies between reporting and/or processes on different accounts.
- Different users have different permissions.
Digital Media Intern
- Track engagement across Instagram Video and Photos
- Determine whether Instagram Stories, Video or Photos receive more engagement
- Better understand what days of the week are optimal for us to post content
- Sprinklr unfortunately does not allow for integration with Tableau or Excel. We had a bunch of different data management tools, so it was hard to juggle all of the various sources
- Sprinklr can be limited in creating custom functions or tables
- All basic functions are very user friendly. Onboarding time is minimal. If I give access to someone (even if they are not social savvy), I am confident they will still be able to use the platform.
- The ability to build custom dashboards is a huge time saver. For instance, you can create a dashboard to look at all your social media inboxes (Facebook, Twitter, Instagram...) all on one screen.
- The audience profile function is interesting - it allows you to capture unified consumer data, interests, interactions across all your social channels. This is a useful feature for us when looking for influencers or super fans.
- Overall, Sprinklr rewards users to do a lot of digging on their own to get to the more in-depth functionalities. For instance, the asset manager feature leads you to a dashboard with all the content you ever published but doesn't tell you what to do next or how to organize it
- Sprinklr offers basic social listening features, but it is much more limited than other pure social listening players like Crimson Hexagon or Brandwatch. It is perfectly usable for a quick search but I wouldn't recommend it as your sole social listening platform
Sprinklr review
- I like the reporting functionality since it's very interactive and there's a direct connection.
- Sprinklr also seemed pretty easy to use.
- You were able to create custom dimensions within Sprinklr for reporting purposes.
- Because we used Sprinklr for organic and paid posts, it didn't make sense that reporting was separated.
- If certain users or accounts weren't added to the right group, reporting became difficult.
- Automated reporting based on consistently tagged content and defined recipients
- Text analytics for location-based review insights
- Understanding sentiment of inbound conversation
- Full-service tool customization
- Tool is difficult to adopt by users non-endemic to social media (the PHD of social software)
- Not a lot of automated or "lite" features for easy enablement
- Enablement involves heavy time commitment and comprehension by internal team
Sprinklr Management Review
- Community Management
- Scheduling and Publishing Content
- Reporting
- The interface is not as user-friendly as other platforms I have used
- The ability to edit responses is not applicable
- Sharing Gifs or videos in community responses are not applicable
A good social media aggregator tool
- Social media publishing tools are strong, and it's helpful to see everything in the calendar view
- Social listening tools are great, and the user interface is clean
- Advertising management is very user-friendly
- The sentiment analysis isn't always as accurate as I'd like
- I'd love to see more automation features in the ad management (like automated boosting rules)
- No ability to loop Pinterest posts
Our Marketing team LOVES Sprinklr!
- I love that it allows us to have all my essential social tools in one same location
- The social media planner is very useful if you're schedule posts for the upcoming days or weeks
- It shows me the client's comments and feedback from our content. We post a lot of content! Feedback and comments from our clients are essential
- User experience could be improved -- sometimes it lags and it takes a few clicks for something to actually work
- Often times there is a "miscommunication/translation error" when connecting/posting to Facebook. Very annoying and I don't know why it happens.
- The mobile app needs to be improved -- it's slow, it lags. The design is very nice and user friendly but not everything works all the time, such as reporting
Sprinklr is a great, flexible enterprise customer experience and social media management solution.
- Sprinklr is incredibly flexible. You can export and download any data you'd like, schedule reports to users without licenses, edit the architecture through custom fields/roles/queues/macros/rules, and create customized reports.
- Sprinklr connects all the data that was previously disparate due to niche point solutions. It provides the opportunity to see a richer view of the customer and reach them in ways that were not possible before.
- The enablement team is fun to work with and organized. They help make sense of something that is very new to companies through established processes and procedures.
- Reporting is the best module by far. Very flexible, seamless, and achievable for any user.
- The client success piece is tough. If you have a client success manager, that's fantastic and helpful, but the support team is a little more difficult to troubleshoot issues with.
- The enablement process is a bit flawed. There is not enough testing in the process and the solution ends up being a bit too complex. Simplicity is key. Push the project manager to schedule time specifically for testing.
- While flexibility is a pro in many ways, it's a con. The amount of flexibility brings complexity. There are many ways to achieve one action which does not provide ease-of-use for the end user.
Sprinklr Review
The problem that it addresses is 3 folds. It gives us a single platform to maintain and organize everything, does not need to hop in and out of other tools that only do 1 or 2 or the things we do with Sprinklr. The second is that it tracks which user takes any action and allows for approval queues of lower-level employees, interns or agencies, so there is never an issue of something going out that shouldn't, and if it does, we can see who made that incorrect action. Finally, the detailed and customized tagging and filtering lead to in-depth analytics.
- Great customizable tagging features, filters, custom dashboards, etc.
- A great one & done solution.
- Very detailed data available, that is much easier to pull than native reports and often allows for further details unavailable natively (if set up properly. This is time-consuming.
- Horrible customer support. Support teams are uneducated, do not look into cases before calls and frequently close open cases before they are resolved.
- Difficult to set up. Because this platform is so detailed, they are many intricacies. It takes a long time to make it useful. One mistake could give you incorrect data or really mess up the system.
- Complicated when used in varying organizations within a company as changes affect everyone.
The tool would work very well if you have one person on your team designated to management who could keep pushing support and who could assist in building customizations.
Sprinklr is a Cockpit of Features for SMM
- Publishing - easy to use and integrates with web analytics.
- Listening Dashboards - set up custom listening queries to stay on top of relevant conversations.
- Reporting - design customizable reports tailored to your organization's needs.
- Listening - (full firehose) Probably not the fault of Sprinklr, but because listening is charged based on volume, my organization sets limits on the kind of listening reports we can create.
- Workflows - I have tried team workflows in Sprinklr and found that the process was more cumbersome than helpful.
- Planning - my team actually prefers to use Google Sheets for planning and Sprinklr for publication, listening, and reporting.